Sustainability & Responsibility
Creativity should heal, not harm. We're leading the charge in responsible product development, proving that commercial success and environmental stewardship go hand in hand.
Plastic Reduction
Over 7 tonnes of single-use plastic removed anually from our product lines.
FSC Certified
100% of our paper and wood products sourced from responsibly managed forests.

Glitter-Free Pioneer
Eliminated microplastic glitter 5 years before industry bans took effect.
EUDR Compliant
Ahead of European Deforestation Regulation requirements.
Our Environmental Impact
Measurable progress toward a more sustainable future
Our Sustainability Journey
A timeline of proactive decisions that prioritized environmental responsibility over short-term profits.
Glitter Elimination
Removed all microplastic glitter from products, 5 years before EU and UK bans.
Plastic Reduction Initiative
Launched comprehensive program to eliminate single-use plastics from packaging.
LDPE Switch
Transitioned from PVC to LDPE ahead of regulatory requirements.
FSC Certification
Achieved 100% FSC certification for all paper and wood materials.
EUDR Compliance
Implemented comprehensive deforestation-free supply chain tracking.
Why We Lead
Child Safety First
Every decision starts with protecting the most vulnerable users
Environmental Legacy
Creating a healthier planet for future generations
Market Leadership
Setting industry standards through proactive innovation
Commercial Success
Proving sustainability drives profitability
Responsible Sourcing
Ethical partnerships and transparent supply chains
Factory Partnerships
80+ certified manufacturing partners meeting our strict ethical and environmental standards.
Material Traceability
Complete supply chain transparency from raw materials to finished products.
Regular Audits
Comprehensive on-site inspections ensuring compliance with our sustainability commitments.
Worker Welfare
Ensuring fair labor practices and safe working conditions across our entire network.
Local Communities
Supporting economic development in the regions where we operate.
Innovation Partnerships
Collaborating with suppliers to develop more sustainable materials and processes.
Certifications & Standards
Meeting and exceeding international sustainability and safety requirements.
Forest Stewardship Council (FSC)
All paper and wood products sourced from responsibly managed forests with full chain of custody certification.
EU Deforestation Regulation (EUDR)
Comprehensive due diligence systems ensuring deforestation-free supply chains.
Sedex Authorised Factories
All manufacturing partners operate through Sedex authorised facilities, ensuring ethical trade and responsible business practices.
Compliance Framework
FSC
Forest Stewardship Council
EUDR
Deforestation Regulation
REACH
Chemical Safety
Sedex
Ethical Trade
Future Commitments
Our roadmap for continued environmental leadership
Circular Economy
Designing products for reuse, recycling, and biodegradability from the ground up.
Renewable Energy
Transitioning our factory partners to 100% renewable energy sources.
Ready to Partner with a Company That Shares Your Values?
Let's create products that protect people and the planet while driving commercial success