About Us
We believe great products are those you can trust completely. Since our founding, we've been setting new benchmarks in product safety, sustainability, and creativity -- working with retailers around the world to deliver solutions that protect people and the planet.
Our Mission
Creativity should heal, not harm. Our responsibility starts with the safety of the most vulnerable users, and extends to the environment they'll grow up in.
Our Impact
Measurable results from our commitment to safety and sustainability
Our Team
Our team combines design, development, compliance, and merchandising & supply chain logistics expertise. Diverse team from all over the world with 80% of our team now based in our Hong Kong Office.
Built to Scale, Built to Last
Our passionate team is united by a shared commitment to innovation, quality, and sustainability. From our headquarters in Hong Kong, we collaborate across design, compliance, operations, and finance to deliver products that make a positive impact worldwide.
Together, we're not just building a business—we're creating a legacy of responsible manufacturing and creative excellence that will benefit generations to come.
Woman Entrepreneur of the Year 2024
Women's Entrepreneur Network, Hong Kong
Our founder and CEO, Deepa Jivan, was honored with the prestigious Woman Entrepreneur of the Year 2024 award by the Women's Entrepreneur Network. This recognition celebrates her exceptional leadership in building a sustainable business that prioritizes safety, innovation, and environmental responsibility.
Awards & Recognition
Industry acknowledgment of our commitment to excellence
Sustainability Pioneer
Recognized for early adoption of glitter-free products and plastic reduction initiatives ahead of industry regulations.
Safety Excellence
Awarded for exceeding international safety standards and implementing comprehensive testing protocols.
Innovation Leader
Honored for developing creative solutions that balance commercial success with environmental responsibility.